Project

GSC Lease had worked exclusively with major vendors and corporate partners but recently entered the private consumer market for equipment rentals.

Stakeholders expressed a desire to pivot away from their current brand’s perception as a “truckers only” company and towards a more welcoming, friendly, and personal brand for the day-to-day driver.

Services

• Industry Research
• Concept Ideation
• Script Writing
• On-Set Script Edits
• Assistant Director